Content is everywhere. From YouTube videos to Tweets and Facebook posts to Pins on Pinterest, you can’t avoid it. The creation of content is a highly important aspect to any marketing plan because of how active today’s consumers are on digital. In order for your content to be effective, it needs to be visible. One of the best ways to make sure your brand’s content is being seen is to encourage your own fans and customers to share what’s relevant to their own channels, friends, and family.
Integrating social media tactics into any marketing plan is important considering that is where a lot of today’s consumers spend a majority of their time. Whether it is at home, on a bus, or during their lunch break, your audience has access to social media anywhere they are. To ensure your fans are sharing content on your behalf, you’ll want to give them a compelling reason to do so.
With an advocate marketing platform, a brand can easily manage and curate content while incentivizing their customers to share it. There are other ways to reward your advocates for sharing content other than simply providing discounts on products.
Here are 5 ways to encourage fans and customers to share your brand’s content.
Offer them exclusive ‘first-look’ content they’ll want to see.
Fans of any brand are particularly interested in feeling like they’re a part of something exclusive. A great way to encourage passionate fans to start talking about your brand is to offer them early access to articles, videos, product orders, and more. The chance to see something before anyone else will encourage them to jump on board and start sharing.
Let your fans pick the reward, (or vote on it).
One of the best ways to get anyone involved in content sharing is to offer them exactly what they want. How do you know what that is? Ask them! If you have a variety of incentives you can offer your advocates, let them vote on which rewards they’d prefer to receive. This way, everyone wins.
Prove to fans that their opinions count.
Brand advocates like to feel like their opinions matter, and in return they love brands that give value to those opinions. Ask your fans how they feel about a new product, store opening, or social event, then recognize them for giving you input. The more you interact with them, the more they’ll feel appreciated and want to share more of your content in the future.
Appeal to their benevolence.
Many people have the desire to do good things for others, especially if it’s made easy. For example, if a non-profit organization proposes to give $1 to their cause for every share or retweet, chances are most fans will participate. Give your audience the chance to get involved in a way that doesn’t require them to jump through hoops.
Create entertaining and shareable content.
This seems like a no-brainer, right? If you really want your advocates to share your brand’s content, it needs to be worth their time. Brand advocates will share content for rewards points, but more importantly, they’ll share it on their social media platforms if they truly want others to see it because it’s interesting. Images, videos, and other visually appealing content will likely receive more engagement. Give them a reason to share your content by creating something that is one-of-a-kind.
An advocate marketing program is meant to help your brand spread its message through passionate fans who love to share their opinions. In order for your brand to have a strong and positive presence, you need to make sure you are encouraging your advocates to do their part to spread your content across their social networks.